Oregon Video Production – Trade Show Exhibiting During Challenging Economic Times
by admin on Nov.17, 2010, under Uncategorized
There is no doubt that the current financial meltdown has caused a serious need for marketing and sales functions in most corporations to be reevaluated, modified, and readjusted.
Most all tactics within a firm’s marketing mix will need to be evaluated to determine which are the most effective in stimulating sales and closing business.
Trade show exhibiting is one of the most expensive and time consuming activities in the marketing/sales mix, and it often finds itself on the top of the list of the cost- cutting chopping block.
Because trade show exhibiting expenses include the immediate outlay of cash for exhibit space, exhibit materials, shipping, labor, transportation, travel, hotel expenses and daily expenses for those who work the booth, it is often easy to see where accounting-driven corporate management seeking to save money might decide that trade show exhibiting during tough financial times is just not worth it. Before that important decision is made, however, consider just how your presence – or absence – at important trade shows affects your business. Trying to save a few dollars today could compromise business tomorrow.
Consider this: If you drop out of a trade show that you have exhibited in before, what will your competitors say to your prospects and customers about your absence? The fact that you are not on the exhibit floor will provide your competitors with an excellent opportunity to simply and effectively cast doubt about your financial health and, more importantly, your ability to continue to sell and service your products. The exchange between your prospects and customers with your competitor could sound something like this: “Gee, I don’t know where they are. Maybe they’re in serious financial difficulty and can’t afford to exhibit. But not to worry, because we’re here and ready to serve your every need.”
So before your company decides to drop out of any trade show, here are a few suggestions that will keep your customers, prospects, and competitors on the same page and make the most of the opportunities available to you on the show floor.
o Reduce the size of your exhibit space. As long as you are on the exhibit floor, your people are available to conduct business as usual. If a question arises about the size of your booth – if in fact it is smaller compared to previous years – you can simply say that serving prospects’ and customers’ needs during these challenging economic times is more important than having a fancy exhibit.
o Use simple exhibit materials. Today’s lightweight, easy-to-set-up-and-dismantle exhibit materials provide the cost-conscious exhibitor with many opportunities to cut costs and maintain an excellent trade show presence. When compared to custom exhibits, modular exhibit materials offer dramatic cost savings and provide a simple backdrop for creating a professional exhibit environment from which to conduct business.
o Rent Exhibit Materials. Research local vendors to find an exhibit builder who will rent you an exhibit, including labor to transport it to and from the show and installation and dismantling services – all for one quoted price. Product could be shipped to the exhibit house and all materials could be delivered to the show for installation by workers who know the hall and what it takes to get in and out with few problems.
o Man the Booth with Local People. Instead of flying people from all over the country into the show city, try to man the booth with local sales, service, and/or office personnel. This will not only save money, but it will also give selected people an opportunity to represent the company in the exciting and often educational environment that trade shows offer.
o Consider National Shows More on a Local Basis. When money is tight, you can expect fewer prospects and customers to travel long distances to attend a trade show. But as an exhibitor, you’ll likely see more local attendees, so adjust your goals and objectives to maximize those opportunities.
o Show Special Non-Product Benefit Offerings. While product is king, there are many non-product offerings that add value to a sale during tough economic times. Discounted or free extended warranties, free technical support, free product updates, a 30-day money-back guarantee, generous low-interest payment plans, free shipping, innovative trade-in allowances, lease option to own programs, and discounted service contracts are but a few ideas to add value to an exhibitor’s trade show presentation.
o Immediate and Effective Sales Lead Follow-Up. New business is tough to get, so every opportunity an exhibitor has to favorably impress a prospect/customer and obtain the sale is magnified. Now is the time to focus on providing excellent after-show customer service. Sales lead management is critical in responding to a prospect’s request for more product/service information, and the exhibitor who can effectively meet the challenges will get the sale.
o The Press. The trade and consumer press will continue to attend trade shows seeking news, new products, and stories associated with the industry and exhibitors. Successful exhibitors always have complete press kits to hand out, and they always pre-arrange interviews with editors attending the show to foster post-show coverage, ensuring that their products, services and news are accurately reported.
Conclusion. Tough economic times can’t last forever. Those exhibitors who now focus on servicing prospect and customer needs while adjusting their trade show exhibit programs to meet new economic challenges will survive. And not only that: they’ll also emerge stronger and more successful than those who fail to see the light at the end of the tunnel.
Peter LoCascio
Trade Show Consultants
Salem, Oregon
503-936-0017
http://www.tradeshowconsultants.com
Peter LoCascio works with exhibitors who are committed to maximizing their trade show effectiveness and bridging the gap between trade shows and sales.
Peter LoCascio, creator of “Bridging the Gap between Trade Shows and Sales, has been an innovator in the trade show industry for over 35 years. He now consults exhibitors desirous in maximizing their trade show effectiveness through his company at: http://www.tradeshowconsultants.com
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I’ve heard great things about Disney’s production of The Lion King. I read raving reviews from Time and Newsweek, and it swept the Tony Awards one year. Nominated for 11 awards, it took home the highest prize in Best Choreography, Best Scenic Design, Best Lighting Design, Best Costume Design, Best Director in a Musical (Julie Taymor), and Best Musical. Hearing all this positive feedback, I decided to see for myself.
Getting cheap lion king tickets.
But how hard is it to get tickets? I’d heard that you just had to order lion king tickets a year beforehand of time, and I only have three months left in the city. I additionally knew that there was no hope of having tickets on the part value TKTS web sites for The Lion King musical; the theater had its own waiting line for the day of lion king sale tickets for no presentations for the patient and/or fanatic. I came upon later that a few standing room only spaces could be to be had for people willing to stand in line for a few hours.
I discovered that I may just get a ticket online for a selected show, so long as I was prepared to sit down within the very back of the auditorium. Single lion king tickets for Broadway are a lot more available than are pairs of seats together.
Examine your purposes for wanting to see this play and plan ahead before you buy The Lion King tickets, and it will take an improve technique for those who plan to attend, particularly in case you are going as a group of 2 or more and want to take a seat together.
Should I go?
Lion King Broadway production follows a similar story line of hamlet. If you might be into the spectacle of a Broadway show and love the Phantom of the Opera taste presentations that choose set pieces over natural theater and great music, via all means have the option to try The Lion King play, especially if you like the storyline of hamlet. If you notice the parade at Disney and like it, then you will probably like this, and should go ahead and get cheap lion king tickets.
As you can also bet from the Tony Awards, this Disney lion king piece is all approximately spectacle. Disney did have enough knowledge to permit Julie Taymor the ingenious license to direct Disney’s The Lion King musical as she saw fit. Taymor, who grew up loving movie administrators Fellini and Kurosawa, is better identified to film aficionados because the director to 1999′s Titus. Thus, her ideas in translating the film model of The Lion King to a theatrical piece is predicated a really perfect deal on visible stimulation, and are largely abstract. The show does get started with a huge bang with the outlet “Circle of Life” sequence which really drove Lion King Ticket Sales. As the other animals slowly proceed onto the stage, every attracts rounds of applause with their recognizable, but summary design. The antelopes gracefully leap as a herd onto the degree with upright people running complete sized horizontal “puppets,” the giraffes have human stilt walkers impressively pass the stage, a superbly designed cheetah that has each of its mechanical limbs expertly controlled by a skillful puppeteer that walks upright with it, and a big elephant proceeds during the middle aisle onto the degree with each and every leg managed by way of a single person.
As far as I used to be concerned, the hole quantity used to be by no means surpassed. Subsequent scenes have been like replays to see animal favorites again — so I especially enjoyed seeing the sleek antelopes and cheetah. Of course, the costumes for the primary lions had been interesting, alternating between having emphasizing the lion masks and the human face. The hyena costumes have been particularly clever (although it may look somewhat inappropriate).
It was once interesting to see how Taymor translates the chase scenes to the level medium. For distance shots she represents fields of lengthy African grass with a large team of other people sporting grass squares, at the same time as others function small animal puppets running around prior to the closeup shots of complete sized human characters. Well, most likely I should say it was once interesting the first time it was once done – less so in subsequent takes.
The minimalist settings are attention-grabbing — Pride Rock is determined by a converting platform that looks very just like the principle set piece of Les Misrables.
So if spectacle fascinates you, The Lion King tickets are for you.
What about the kids?
So, your five year antique loves The Lion King video, and you’d love to offer him/her an early memorable theater experience. My recommendation would be to wait a couple of years. Although feel free to get tickets to the musical lion king. You will end up boring the kid, and you won’t enjoy the experience yourself. The thrill of the spectacle is soon over, and the costumes are too summary for youngsters to relate to. There isn’t all that so much action to stay their interest. The most effective wish is that the play follows the movie model virtually exactly, so perhaps a precocious younger Lion King fanatic may pay attention, but now not the common young kid. So should you get cheap lion king tickets?
I felt sorry for the mom and dad in front of me, who I’m certain deliberate a few months in advance to get four seats for the show. I witnessed the father spending 80% of his time trying to stay his two sons entertained by means of whispering issues to them and adjusting their high emerging kid seats. I’m sure his youngsters could have most popular a baby sitter and any other round of The Lion King video.
Some lion king ticket reservations
There’s just right explanation why that not one of the Tony Awards went for other areas. The play depends on the screenplay a super deal, so there is not much difference. If the movie moves you emotionally, perhaps the stage play will too, but I don’t find that the tale interprets its emotional core more successfully on stage. It’s necessarily the same story.
The Disney people attempt to make the level play a little more grownup with one reference to a 4 letter word to provide the audience a lame snicker – hint: the phrase they play with is the word “buck,” as Scar tells Zazu that he wishes “bucking up.” But this illustrates probably the most primary issues I see with the play. What target audience are they searching for here? The tale is basically a kid’s story, but the stage play format and most often prime costs plays to adults. Most teenagers will suppose the story is lovely hokey, until they’re interested in the spectacle of the play.
The most powerful musical performers are Mufasa (Samuel E. Wright) and the older Simba (Christopher Jackson) and Rafiki (Thuli Dumakude), who sings some superb African taste pieces. The songs are just about identical to the Elton John and Tim Rice songs of the movie version, with a few additions. Again, these are rather pedestrian cars in all probability ably but now not spectacularly by means of the more than a few players. The children playing young Simba and Nala are the weakest performers; fortunately, they don’t seem to be anticipated to hold the play. The performing is adequate, but only a few standouts as a result of the constraints of the production and roles. After all, the principle stars here are the costumes. Tom Alan Robbins as warthog Pumbaa has the funniest traces and principally steals the display to transform the target market favorite, as Pumbaa does stand out as a singular personality.
Overall recommendation for getting cheap lion king tickets.
Much is dependent upon your motivation for short of to see The Lion King. If you need to attend it because there’s so much buzz approximately it, and you want to impress your pals with attending a production that is this kind of tricky price tag to obtain, it may be price the price to you. If spectacles are your thing, this might be the proper show for you, as well. Actually, if these are your primary motivation, I’d suggest getting the cheap $27 seats where I used to be sitting to save lots of approximately $70 off the top seating price.
Don’t cross when you plan to provoke creative theater buffs. The Lion King is designed for the masses, much like summer season blockbusters in the film world. Don’t go if you wish to treat little tykes to the theater experience. The level play is not designed from really young youngsters (as I could see via the way in which the children near me had been reacting). It can be far more enjoyable to get the Disney video or DVD, or take the younger kids to the circus instead.
Don’t cross if you expect an actual emotional revel in on the theater either. I may best muster well mannered applause in appreciation for the set layout and costumes, however there used to be nothing in this play that really moved me. I favor theater that movements me to tears or offers me a real laugh. That being said, the play is still enjoyable. Simply put, don’t expect anything too novel with the production, so make sure you get your discount lion king tickets.
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